About us
Inspiring Collaboration
Driven by a passion for people and communication, we channel our expertise, insights, and network into new areas of the industry, fostering meaningful synergies. Our interdisciplinary team brings together seasoned communication specialists, creative minds, and strategic thinkers. With this combined strength, we turn ideas into successful projects.
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Silvia Göttel
Consulting, concepts, copywritingtailormade communications was founded in 2001 by Silvia Göttel.
Before establishing the agency, Silvia Göttel, who holds a degree in communication from the Berlin University of the Arts, managed an event agency within the BBDO network. At the headquarters of the crystal brand Swarovski, she was responsible for developing international public relations and forging PR partnerships with companies in the lifestyle and luxury sectors
CV
– Foundation of tailormade communications Berlin, Germany (2001
– Director Berlin Branch BBDO-Network Member Event-Agency Berlin, Germany (1998–2000)
– Director International PR Swarovski Headquarters Wattens, Austria (1991–1998)
– Director PR H. Berthold AG Berlin, Germany (1986–1991)
Birgit Kern-Harasymiw
Consulting, concepts, productionIn 2005, Birgit Kern-Harasymiw established a new location for tailormade communications in southern Germany. Before this, she was responsible for developing global communications for Swarovski Germany and the Daniel Swarovski Corporation in Switzerland. As a communications and marketing professional, she brings years of experience in the jewellery and lifestyle sectors.
CV
– Foundation tailormade communications Kaufbeuren (2005)
– International PR Director Swarovski Consumer Goods Business Daniel Swarovski Corporation AG Zurich, Switzerland (1998–2004)
– Director Communication Swarovski Deutschland GmbH Kaufbeuren, Germany (1990–1997)
– Director Advertising Bellinda GmbH Schongau, Germany (1989–1990)
– Director Advertising SZV Zeitschriftenverlag Munich, Germany (1987–1988)