• 01: Gaggenau


  • 02: Montblanc


  • 03: Hästens


  • 04: Swarovskii


  • 05: SieMatic


  • 06: Gaggenau


  • 07: Cristel 01


  • 08: Hästens 02


  • 09: Swarovski Optik

    Swarovski Optik

  • 10: Swarowski Bad


  • 11: Lapponia


  • 12: Cristel 02


Creative solutions for sustainable brand experiences

With extensive experience in building global brands we have been working for design-oriented companies for many years. We specialise in strategic consulting, international public relations, media and digital relations.

High quality and short response times are our bywords, even on modest budgets. So even SMEs can enjoy media presence in the international markets of their choice.

Emotional and sustained appeal: To achieve maximum media impact we combine targeted content strategy with storytelling and distinctive imagery. We develop pertinent content and copy and evocative visual language. We also focus on live and dialogue-based activities and personal contacts, which are becoming particularly important in our digital world.

Integrated approach: We specialise in integrated communication solutions that enhance the value of individual measures through synergies with other disciplines. In doing so, we offer a full service from consulting to production, without incurring unnecessary overheads. When creating and implementing national and international concepts, we work with a reliable pool of communications specialists from all over the world.



We maintain good contacts in sectors focusing on luxury, lifestyle, home and interior design, culinary art and asthetic enjoyment. We regard authenticity, innovation and sustainability as strategic success factors, which we emphasise and dramatise in communication activities. Our expertise and high quality standards are also available to large companies and SMEs in other sectors in the form of cost-efficient solutions.


About us | Team

Silvia Göttel

consulting, concepts, copywriting

tailormade communications was founded in 2001 by Silvia Göttel. Prior to this, the communication graduate (Berlin University of the Arts) ran an event agency within the BBDO network. At the headquarters of the crystal brand Swarovski she was responsible for developing international PR as well as forging PR partnerships with companies in the lifestyle and luxury sectors.


Birgit Kern-Hara­symiw

consulting, concepts, production

In 2005, Birgit Kern-Harasymiw set up a new location in southern Germany. Prior to this, she had been responsible for developing global communications for Swarovski Germany and the Daniel Swarovski Corporation in Switzerland. A communications and marketing professional, she has years of experience in the jewellery and lifestyle sectors.