• 01: Gaggenau


  • 02: Montblanc


  • 03: Hästens


  • 04: Swarovskii


  • 05: SieMatic


  • 06: Gaggenau


  • 07: Cristel 01


  • 08: Hästens 02


  • 09: Swarovski Optik

    Swarovski Optik

  • 10: Swarowski Bad


  • 11: Lapponia


  • 12: Cristel 02


About us

Inspirational cooperation

Our long-standing cooperation is based on a mutual a passion for communication and people with a capacity for enthusiasm. We are supported by three full-time employees and freelancers, drawing on a pool of specialized communication experts as individual briefings demand.

The key to our success lies in our extremely flexible and efficient cooperation. Our focus on flat structures and state-of-the-art technology enables us to realize the most complex and challenging of projects in a minimum of time.

Silvia Göttel

consulting, concepts, copywriting

tailormade communications was founded in 2001 by Silvia Göttel. Prior to this, the communication graduate (Berlin University of the Arts) ran an event agency within the BBDO network. At the headquarters of the crystal brand Swarovski she was responsible for developing international PR as well as forging PR partnerships with companies in the lifestyle and luxury sectors.


  • Foundation of tailormade communications Berlin, Germany (2001)
  • Director Berlin Branch BBDO-Network Member Event-Agency Berlin, Germany (1998–2000)
  • Director International PR Swarovski Headquarters Wattens, Austria (1991–1998)
  • Director PR H. Berthold AG Berlin, Germany (1986–1991)


Birgit Kern-Hara­symiw

consulting, concepts, production

In 2005, Birgit Kern-Harasymiw set up a new location in southern Germany. Prior to this, she had been responsible for developing global communications for Swarovski Germany and the Daniel Swarovski Corporation in Switzerland. A communications and marketing professional, she has years of experience in the jewellery and lifestyle sectors.


  • Foundation tailormade communications Kaufbeuren (2005)
  • International PR Director Swarovski Consumer Goods Business Daniel Swarovski Corporation AG Zurich, Switzerland (1998–2004)
  • Director Communication Swarovski Deutschland GmbH Kaufbeuren, Germany (1990–1997)
  • Director Advertising Bellinda GmbH Schongau, Germany (1989–1990)
  • Director Advertising SZV Zeitschriftenverlag Munich, Germany (1987–1988)